Director & Co-Founder

With a Masters in International Business and Marketing, Benoit started his career working in logistics with Air France, Paris. In 2003, he was invited to work in their Shanghai office and thus his life in China began. After two years, Benoit decided it was time to put his entrepreneurial flair to use and begin an event management business with Stephane de Montgros. After being raised in trendsetting Paris and living an international life from a young age, Benoit had been exposed to the latest trends in lifestyle and digital fads that were taking the market by storm. Having a diverse circle of chic acquaintances helps Benoit keep his finger on the pulse. Based in Shanghai, he spends his time between the HQ in Shanghai and the Beijing and Chengdu offices.