FASHICON App Launch Event in Shanghai
Last week, the rooftop of K11, Xintiandi was transformed into an epic event space, drawing guests in to celebrate the FASHICON APP launch party. The new APP is designed for all your fashion needs, giving you style inspiration and advice. Users can gain followers to become an ICON and win designer prizes every week. Needless to say, this event was celebrated in style, with 250 of Shanghai’s most dashing trendsetters, designers, bloggers and even some familiar faces. Guests were invited to see the fashion pieces on display in the car park before moving over to the rooftop for the official presentation. Attendees enjoyed the highly anticipated event with an array of creative concepts on offer, such as the 360 video selfie booth, the interactive mirror and touch screen photo opportunities. Riviera East China was honoured to support FASHICON with event production, management and creativity for this outstanding launch party.