Hainan Airlines and Sofitel MyBed Partnership Launching Event
To enhance their valued flyers’ experience, Hainan Airlines and Sofitel MyBed unveiled their special partnership to incorporate the hotel’s signature bed for business class passengers on long-haul flights. An intimate launching event took place at Sofitel Hongqiao, inviting VIP guests to celebrate the new partnership. Riviera produced and managed the launch, ensuring the program ran smoothly while attendees enjoyed an exquisite experience from start to finish. A memorable highlight from the evening was a device created to mimic the control stick in an aircraft that would official kick-start the event as the hosts pushed the centre stick to take off. We were pleased to work with Sofitel and Hainan Airlines to realise the activation event and project the excellence of both brands.