A Covent Garden Xmas
At Xmas time Covent Garden is a wonderland of fairy lights, baubles and festive treats. This year Blippar, a leading augmented reality app, has teamed up with 140 stores, such as Dior, Paul Smith and Ted Baker to create a buzz around their products. The new initiative with see the iconic Xmas tree full of goodies to scan, and unlock various offers from the participating retailers. Digital reindeer will also be hiding in the grotto, waiting for shoppers to find them for their daily gift. The perfect treat for this time of year and perhaps a stocking filler or two! In an attempt to boost footfall, we love the initiative and look forward to bringing this to our clients’ festive activations soon.