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Chanel’s new arcade-themed beauty experience

Luxury brands in China are becoming increasingly savvy when it comes to new ways to engage with a larger audience. Pop-up retailing is a concept that is experiencing particular growth in the country, with young millennials on the look out for new and unique experiences. Making this trend a reality, luxury brand Chanel recently unveiled a pop-up game centre at the fashionable shopping mall K11, Xintiandi, Shanghai. The arcade has attracted a frenzy of fans keen to have a go at all the games and machines on display, including the popular crane dispensing Chanel products. The creativity level in the amusement hall is highly engaging and takes guests on a gaming journey through the life of Chanel and all their most popular cosmetics. Embrace interactive pop-ups as a way of experimenting with brand awareness. Start your concept, create a buzz! Call on Riviera Events to get started today.