News

Starbucks takes it to the next level!

With Starbucks currently serving coffee to more than five million customers in China per week, it’s no surprise that the American chain has taken a huge leap by opening a 30,000-square-foot space in the heart of Shanghai. The Starbucks Reserve Roastery is set across two-floors and it’s the first fully immersive multi-sensory coffee experience to open in Asia. The extravagant concept offers a 3-D printed tea bar, augmented reality and a digital discovery experience of the brand and it’s products. The state-of-the-art design is a coffee wonderland for its visitors, representing the epitome of brand innovation for Starbucks in China. Experience is everything as consumers become more demanding, so give your audience an unique experience to remember at your next event with Riviera.