The PyeongChang Olympics: Sports Meets Technology

The ski resort town of PyeongChang, South Korea just witnessed the grand opening of the 2018 PyeongChang Winter Olympics. Emotions were lifted not only by the Olympic spirit but also by all the advanced technology showcased throughout the Games. Guests are picked up and transported in driverless buses and assisted with AI-powered robots and instantaneous translation software. Next-level viewing experience is made possible with the help of the state-of-the-art 5G network and VR technology. Not to mention the breathtaking drone lightshow at the opening ceremony where a world-record of 1,218 quadcopters from Intel swooped and swirled in the sky to create shockingly beautiful forms. The PyeongChang Games certainly provides us with a lot of inspiration, which we look forward to incorporating in our client’s future events to increase brand activation and enhance guest experience.