TRENDS Some Reflections from Co-Founder Stephane de Montgros Among the many opportunities that switching to virtual events presents, I think the most compelling three, which have convinced our partners to walk this path are the following➤ International travel has not resumed and will not resume for
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TRENDS Wine Australia – Welcoming Entries for the 2020 China Awards Now in its eighth year, the Wine Australia China Awards will once again recognise companies and individuals, who have been contributing to growth, demand, education and marketing of Australian wine in China. The Wine Australia
TRENDS Best Practice #8: Selecting the Right Partners Our final best practice, lucky number 8, is making sure you select great partners to deliver your virtual event. Delivering anything ‘live’ can be stressful for those who are not used to working in such an environment, and
TRENDS Best Practice #7: Record your Virtual Event Record your virtual event and let it be the investment that keeps on giving. There is a huge amount of work that goes into pulling together an outstanding virtual event from great content, to beautiful design, seamless streaming,
TRENDS Best Practice #6: Tracking your ROI Calculating an event’s return-on-investment (ROI), has been an on-going conversation between marketing leaders and event professionals for many years. It is not an easy thing to do! With Virtual we have the benefit of tapping into more complex and
TRENDS Best Practice #5: Pre-recording & Editing Video Content Take some of the stress out of your virtual event – it doesn’t ALL have to be live. Pre-recording some of your key material can make for a more seamless event, particularly if you have presenters or
TRENDS Best Practice #4: Communication Materials The beauty of virtual events is that attendance numbers can be far higher than their offline counterparts, however it is important to be able to cut through all the noise in the market and capture your potential attendee’s attention. Something
TRENDS Best Practice #3 – Content Next up in our Virtual Event Best Practices is: Content is King Most of us receive more than one webinar invitation every day and only the ones that provide value and have high quality content will get our attention. Content
TRENDS Best Practice #2 – Incentivising Attendance Up next for our Best Practices for Virtual Events series is: Incentivising Attendance If you are looking to increase your attendance numbers, it’s important to make your event irresistible. People will attend for the obvious benefits of your knowledge,
TRENDS Best Practice #1 - Audience Engagment Kickstarting our series of Best Practices for Virtual events is: Audience Engagement. A Virtual event is more than a one-session webinar – you must engage your audience. Depending on the aim of your virtual event, Audience engagement is crucial