EVENTS

Wine Australia China Roadshow 2024

Wine Australia, the beacon of the Australian wine industry, hosted its dynamic 2024 China Roadshow to celebrate and market the rich diversity of Austalia’s wines. Anchored in a mission to not only showcase but also deepen China’s engagement with Australian vintages, this roadshow served as a bridge between Australian wineries and the burgeoning Chinese wine market.

Spanning four major cities – Beijing, Shanghai, Chengdu, and Guangzhou – this roadshow transformed prestigious venues like JW Marriott and The Ritz-Carlton into hubs of vinicultural exploration. Each event drew between 500 to 1,000 attendees every day, comprising of wine enthusiasts, industry professionals, and media. The roadshow’s programming was meticulously crafted to embody the themes of diversity, adventure, and the welcoming nature of Australian wines, enhancing attendees’ knowledge through education sessions and immersive experiences.

Our Shanghai-based corporate event planning team was instrumental in bringing Wine Australia’s vision to life once again. From creative design conceptualisation to robust event production solutions and on-site execution, we ensured each venue was a testament to the creativity and optimism of the Australian wine scene and solidifying enduring partnerships and anticipation for future collaborations.