Events

BALLY Journey to Switzerland Pop Up Booth

Take in a breath of fresh air, look out the window and admire the mountainous terrain. Where are you? Journeying across Switzerland, of course. Designed like a moving train cabin, the BALLY pop-up showroom in the China Duty Free Mall, Haitang Bay was created and delivered by Riviera’s South China team. Taking inspiration from the Swiss luxury fashion house, our team crafted a space that transported the guests to an adventure across Switzerland’s iconic landscapes. To amplify the immersive experience, the windows in the showroom were composed of LCD screens, which projected visuals of a moving train traversing the country. The BALLY Journey to Switzerland pop-up booth lasted three months, did you get a chance to visit it yourself? Let us know what you thought of the experience!