BWF Launch of the New Outdoor Game
Badminton World Federation (BWF) launched its latest product, the AirBadminton, at the Guangzhou Tianhe Stadium, inviting media, professional star players and VIPs to celebrate the occasion. A shuttlecock that allows players to bring the game outdoors, the AirBadminton was at the centre of inspiration. From the design layout, key visuals to the production of outdoor courts made of sand, grass, concrete and synthetic tiles, Riviera’s design and event planning team showcased the product’s versatility and placed and emphasis on bringing the audience out to the open for an immersive experience. Aside from a thrilling match between Poul-Erik Hoyer (Gold Medallist, Atlanta Olympics Games 1996) and Dong Jiong (Head Coach, China’s National Para Badminton Team), guests also revelled in the Shuttlecock Activation segment, where VIPs pieced together the “feathers” of the shuttlecock to reveal the product’s new face. Our team was delighted to support the launch event and look forward to collaborating with BWF again.