E&JOY by Etam, Shanghai Jinqiao Taimao Shopping Mall

The French fashion brand, Etam, officially opened its very first E&JOY by Etam Store in the Shanghai Jinqiao Tiamao Shopping Mall! The three-day event saw the CEO of Etam China, Jacques Roizen, execute the cutting of the ribbon to officially launch the opening of their store, targeted at young women who have a rush for fashion! Riviera was delighted to be the event management company for the lively occasion, with DJ Luana mixing some tunes for the shopaholics, whilst they perused and purchased the new clothing on display. We wish Etam every success with their new E&JOY store!