innocent Media Launch Event
Nothing beats a fresh glass of fruit smoothie on a hot summer’s day, and it’s a bonus if you can do some good while enjoying it. innocent, a global and sustainable smoothies and juice brand based in the UK, made its first presence in China and selected Riviera Events as the designated event agency. A joyful affair held at the Vita Bistro Shanghai, the Media Launch highlighted the brand’s natural and energetic personality through lively tunes and imaginative product displays. Guests were received by lusciously green panelled walls along the alleyway and greeted with flourishing urban gardens in the courtyard. Other highlights included a master class where the invited guests collected seasonal fruits from the garden and learned about the making of the innocent smoothie. Bringing to life the concept, design, entertainment, production and management, Riviera Events was pleased to work with innocent and support their activation event. Now what are you waiting for? Treat yourself to a delicious smoothie on the go!