Pixi Beauty Brand Launch in China
Pixi Beauty, created by Petra Strand officially stepped into China’s market with a floral-filled launch held at the Highline, Shanghai. Riviera delivered the activation event, welcoming industry media, beauty, lifestyle and fashion KOLs to try out Pixi’s skincare and makeup products under the metropolis’ iconic skyline. Aside from the founder’s star appearance, guests enjoyed the whimsical floral swing that flawlessly encapsulated Pixi’s youthful and vibrant brand. Those present reveled in learning more about Pixi’s story and their value in being a paraben and animal-cruelty free brand. We were delighted to celebrate the beauty brand’s launch in China and provide venue sourcing, event production and on-site management. Relish in the highlights of the launch from the full album!