Raffles Shenzhen Experience New Heights
The Grand Opening of Raffles Shenzhen Hotel by 1 Marina Bay took place on May 16th, 2019. Riviera’s South China office supported and delivered the entire spectacular, from the opening ceremony, welcome cocktail reception, gala dinner to the after party. Inspired by the heritage of the Raffles brand, Riviera’s creative team designed an ascending experience, bringing guests on a journey through Raffle’s signature milestones. Before entering the “curtain through time”, guests were immersed in a space lit in emerald green, symbolising the brand’s roots in Singapore and the influence of its colonial history. Passing through the curtain, guests are transcended to the inner foyer, where a lit up space in midnight blue unveils the new Raffles. The pinnacle segment of the grand opening was the opulent gala dinner, inviting guests to celebrate the occasion and partake in a charity auction segment, which in turn raised over 300 million RMB for Beautiful Shenzhen. Riviera’s South China team was elated to support Raffles Shenzhen in commemorating this momentous milestone and opening the chapter of this iconic brand in Guangdong, China.