The British Gin Garden
The Food is GREAT Britain and Northern Ireland campaign, a UK Government initiative to promote UK food and drink hosted “The British Gin Garden” to introduce and promote UK-made gin to China. Held at The Sukhothai Shanghai, VIP guests from the Food & Beverage industry were invited to savour and experiment with the finest spirit of the UK. Riviera was delighted to support the entire endeavor from concept and design, event production and management, creating a sublime atmosphere for exploration. Highlights from the activation event included a bartender competition, a gin masterclass and a gin experiential journey. Riviera’s Shanghai team was delighted to support the UK DIT and DEFRA in actualising the activation and promoting the famed spirit to the wider Chinese audience.