Wine Australia China Roadshow 2018
Wine Australia recently connected with importers, distributors, wholesalers, retailers, F&B and media across China to drive awareness of Australian Wine in the market. Riviera helped them to curate a 4-city Roadshow, starting from Shenyang before moving to Jinan, Wuhan and Shanghai as its final stop. Over 3000 delegates attended an array of master classes, foundation programs and grand tastings, which all showcased premium Australian wines from key varieties such as Shiraz, to the iconic wines from Australia’s First Families of Wine, as well as emerging wine regions like Orange and Pyrenees. Influential wine critics, VIPs and government representatives were all part of the journey through these 1st and 2nd tier cities.