Trends

Best Practice #4: Communication Materials

The beauty of virtual events is that attendance numbers can be far higher than their offline counterparts, however it is important to be able to cut through all the noise in the market and capture your potential attendee’s attention. Something that is vital to making this happen is a high-quality key visual to promote your event.

Striking communication materials can be used to build suspense and set the tone and expectations for what is to come.

From invitations to reminder emails, a suite of collateral that is themed and on point will allow you to grab people’s attention. You can also leverage your social media channels, such as WeChat, Weibo, Facebook, Twitter and LinkedIn to maximise awareness both pre and post event by sharing your promotional materials on these platforms.

Why not create a teaser campaign and take the opportunity to give your guests a preview of what they might experience during the virtual event. Get them excited!

Riviera’s design team are well equipped to help you create high quality key visuals and communication collateral for your event. Reach out to us at [email protected] to start scoping your event.