Create an Impactful Booth for CIIE 2022!

In a post-pandemic world where virtual and hybrid events continue to help bridge the gap between people, places and organisations, offline exhibitions are still as relevant as ever when it comes to making those all-important corporate connections and reaping lead generation benefits.

Food is GREAT – UK Pavilion @ CIIE

As part of China’s continued economic initiative to liberalise trade and promote globalisation, the highly-anticipated China International Import Expo (CIIE) is one such event that provides countries, regions and brands with the opportunity to showcase their products and services, do business, and strengthen the development of global trade.

China International Import Expo (CIIE)

Date: November 5 – 10, 2022

Venue: National Exhibition and Convention Center, Shanghai

Exhibitor Booking Deadline: May 30, 2022

With enterprises from over 100 countries and regions expected to participate, the impression you make is vital when it comes to representing your brand and ensuring a distinctively memorable interaction.

Facebook Exhibition Booth @ CIIE

Now, it is more important than ever to leverage creativity and innovation when preparing your booth in order to stand out from the crowd and capitalise on the opportunity to access the real buying power that exhibitions provide.

So, what can you do to set yourself apart?

Increase your digital footprint during the event

“Beyond designing a physical booth to create an impactful experience for your visitors, we put equal effort into maximising the digital footprint generated by your attendance at CIIE. This is achieved by producing interesting photo opportunities and digital interactions which can prompt guests to post online, alongside the inclusion of a mini studio from which we are able to livestream content throughout the duration of the show.”

– Stephane de Montgros, Co-Founder of Riviera Events.

Amplify your post-event engagement

We work with the very best digital and e-commerce partners in order to take your engagement to the next level. With full-service digital marketing and e-commerce to hand, brands are able to navigate a complex ecosystem with ease, all while driving sales and maintaining connections built for years to come.

Riviera Events is a full-service experiential event agency with 14 years of industry experience. Equipped with a team of both local and international experts, we take care of every step of the process – from creative strategy, visualisation and construction through to management and execution – so you don’t have to.

If your company is planning to attend CIIE and you need support, contact us at [email protected] and let us help you meaningfully connect people.