Dazzling Grand Opening for the Shanghai International Film Festival

The 20th Shanghai International Film Festival gets off to a dazzling start at the Grand Opening Ceremony on Saturday. The festival’s star-studded lineup included over 400 international and local celebrities, who paraded the red carpet for the official celebration. SIFF received over 2,500 film submissions this year and has grown to become one of the largest film festivals in Asia. With this year’s highlight being the ‘Belt and Road’ project, we look forward to seeing how the brand will enhance its international communication through the initiative. The ten-day event will be running until 26th June. Visit their website to check out the latest schedules.