Best Practice #2 – Incentivising Attendance

Up next for our Best Practices for Virtual Events series is: Incentivising Attendance

If you are looking to increase your attendance numbers, it’s important to make your event irresistible.

People will attend for the obvious benefits of your knowledge, experience and advice, however, to really draw them in you can incentivize them with exclusive resources and special offers or promotions.

Depending on your product or service and the aim of your event, there are many creative ways we can lure your audience in.

Much like we do a lucky draw or on the spot lotteries during live events, a similar concept can be used online. There might be an audience wide discount offered on products, or just a few select major prize winners for those who tune in.

Another way to get your viewers excited for your virtual event and to encourage them to attend is by sending them a pre-event kit that has goodies relevant to your brand as a teaser for what they can expect. Similar to influencer product seeding, this will not only help build brand exposure but it will give them a sense of what is to come when they join your event.

Riviera can work with you to scope out what suits your unique situation, whether you are a B2B or B2C brand – email us at [email protected] to start planning!