Meet Riviera Thailand’s Area Manager, Jean-Yves Fargeat
Earlier this year, Riviera Events took its first step outside of Greater China and opened an office in Bangkok. Since then, our event agency has taken root in the vibrant city! In this interview, we reached out to Jean-Yves Fargeat, the Area Manager of the Thailand office to get the top insights on the team and the event landscape of the ASEAN region. Join us to learn more about Riviera Bangkok!
1. Tell us a little about yourself and your experience working in Bangkok.
Having lived and worked in Bangkok for over 11 years, I have secured a network of strong relationships and acquired extensive experience working with local Thai teams. I joined Riviera because we share the same excitement for discovering new technologies, employing digital solutions and staying current on the latest trends.
My career has always been a balance between the creative and technical, from working as an illustrator to becoming an engineer. I realised early on that the event planning was at the confluence of both of my passions. One of Riviera’s strengths is storytelling through events, whilst incorporating technical details in production and immersive experiences, so I saw it as a perfect fit.
The event industry in Bangkok is thriving and shows no signs of slowing down, so what better time to launch Riviera Thailand and strike whilst the iron is hot?
2. What is the event landscape like in Bangkok?
When people think of Thailand, they instantly think friendly faces, warm hospitality, impressive architecture and, of course, amazing food. Over the past couple of years, the dining scene has expanded tremendously in Bangkok, even more so after the arrival of the Michelin Guide.
The city is jumping with new and noteworthy hotel properties boasting exceptional amenities and endless venue spaces. As a popular travel destination with countless international flights and accessible public transportation services, Bangkok is quickly shaping its metropolis to be as visitor and tourist friendly as possible.
The combination of vibrant F&B offerings, ease of travel and the abundance of venue choices makes Bangkok especially attractive for “bleisure*” travel and is ultimately at the forefront of Asia & ASEANs MICE scene. The future looks bright for Thailand and we are ready to be a part of that.
*Bleisure is a term coined to describe the activity of combining “business” travel with “leisure” time.
3. How do Riviera’s services differ from that offered in the rest of the market?
Our reactivity, drive and passion are major differentiators in the local market. In addition, we have a rigorous approach to communication and project management.
The event industry has experienced rapid growth in the last few years with the emergence of disruptive technologies and the development of existing ones. Riviera’s teams across Greater China and now in South-East Asia understand how this new technological landscape has drastically shifted the way events are planned and experienced. Understanding how to use tech to interact with your audience, offer access to real-time photos and videos, capitalise on social media sharing, and provide mind-blowing experiences by staying ahead of the latest innovations, allows us to offer the best creative concepts for our clients’ events.
4. Where do you see Riviera’s development in the Southeast Asia region?
I am excited by the potential that Riviera Events has in ASEAN. Within our first year in Thailand we have already been working with clients such as Facebook and LAZADA confirming this optimism. In addition, with the opening of our Singapore office, we are set to service the wider region with ease.
ASEAN is an active and growing area, with collective GDP growing at 4.8% on average per year. Many customers from Indonesia, Malaysia and Philippines are looking for dynamic and creative agencies like Riviera. We also envision our growth to be in the tech, pharmaceutical, beauty and automotive space.
5. What is the team like in Bangkok?
Our team is growing very quickly here! We have all hands-on deck and are ready to welcome more members to the family. By the end of the year, we are expecting to add sixteen more members, with six of them constituting our second in-house creative team. It’s a stimulating job, and I love seeing the office buzzing with activity.
We are a diverse team composed of local and international experts, who come with fresh ideas and brand-new perspectives, which help set us apart from other agencies in the city.