Luxury brands release special Chinese New Year items

The Chinese year of the dog is only a bark away. Have you got all your red packets and dumplings ready? As the world’s largest luxury market, China has become strategically important for global fashion brands. Following on from their previous years, top brands like Dolce & Gabbana, Louis Vuitton, Gucci, and Givenchy have once again released custom Chinese New Year items from clothing and accessories to watches and bags. Through the use of various creative methods, these brands went all out to combine the element of the zodiac animal with their own unique brand stories. With China dominating the world’s outbound tourism market, it is inevitable that these luxury brands are tapping into the trend and paying homage to the Chinese tradition. Riviera looks forward to assisting global brands to localise their stories, as they take their first steps into China and launch their grand events.