Trends

Immersive Fashion Shows at NYFW 2019

Talk about a show! Ralph Lauren launched his Fall 2019 women’s collection at New York Fashion Week by putting on an immersive show, featuring a 1920s jazz club headlined by Janelle Monae. Inspired by Café Society, the transformed venue draws inspiration from an Art Deco style salon, inviting the well-dressed guests to escape the hustle and bustle of fashion week and enjoy the tunes of the moment. Another immersive show that wowed the audience was the TommyNow Zendaya x Tommy Hilfiger collection. Staging the venue like it was a set from a 70s’ movie, Tommy Hilfiger welcomed guests to indulge in retro fit styles and disco glamour of the era. Creators and event-goers alike are craving for experiences and the fashion world is no different. At Riviera Events, we understand the value of creating a journey of brand discovery to leave a memorable impression. Elevate your next event – reach out to our team based in Greater China, Singapore and Thailand today!