Sina Sports brings the Royal Ascot to China

Royal Ascot, the prestigious British sporting event opened its gates on Tuesday for the 2017 race season. The annual affair gathers Britain’s greatest jockeys and horses to compete for the much coveted Gold Cup. More than 300,000 people are expected to attend the five-day display, including 200 million Chinese citizens, who can tune in to watch the final three days through an Official Royal Ascot live streaming event. This year for the very first time, Ascot’s racecourse management has signed a media deal with leading Chinese broadcast company, Sina Sports. The unique concept seeks to boost their appeal to the emerging Chinese market with an interest in racing and provides an opportunity to bring a traditional British institution to China. Live streaming is heading to the heart of all things social media and marketing, so now is the perfect time to get ready for the future and start utilising the ‘world feed’ to reach a wider audience. Get in touch with us to discover creative ways to broadcast your next event to the world. You can catch the live viewing on Sina Sport’s website, mobile site and their App, click here for more information.