TRENDS

Among the many opportunities that switching to virtual events presents, I think the most compelling three, which have convinced our partners to walk this path are the following

➤ International travel has not resumed and will not resume for many more months. Going virtual, allows brands to connect several speakers from across Asia and share their insights with viewers who are tuning in from anywhere in the region, from the comfort of their home or office.

➤ Rather than hosting roadshows and meeting with stakeholders one-by-one throughout the region, corporates can leverage the power of taking that roadshow online and engage all of their communities at once. We appreciate that sometimes you just can’t beat that face to face connection, but in a time, when everyone is looking at cost savings, virtual events enable brands to achieve significant cost-savings, while maintaining and nurturing the important relationships within their ecosystem. Whether that be their current or future customers, their partners and strategic alliances, or even their team members and colleagues.

➤ Finally, hosting a live event still involves some level of sanitary risk, and not all corporations are comfortable with taking that risk of having to deal with a potential negative PR incident, should there be an outbreak at their event. In mainland China, where the “zero case” strategy is turning out to be very effective, some brands have decided to resume live events, some larger than 1,000 attendees. It grants them maximum exposure, as there are only a handful of live events taking place at the moment. But again, they have to be comfortable taking some level of risk.

At Riviera, our mission is to guide you through this decision-making process and support you in finding the right strategy that makes the most sense for you.

Please feel free to reach out to me personally if you have any questions.