EVENTS
Bordeaux Wine Council | More Bordeaux, More Colors
Event Type: Multi-City Trade Roadshow
Client Type: Wine Council
Riviera Office: China
Deliverables:
Concept and Design
Event Setup
High-quality Production
Event Management
Integrated Entertainment / Hostesses
Bordeaux Wines Take Centre Stage in China
With a history spanning over 200 years, the Bordeaux region is renowned for its many appellations, representing a wide variety of climates, soils, and grape types. As a result, whether you’re looking for a supple and fruity red, an intense and luscious white, or something else entirely, there’s a Bordeaux wine for every occasion.
A New Chapter with the Bordeaux Wine Council
In partnership with the Bordeaux Wine Council, and following a successful series of intimate wine dinners across China, our team was once again invited to support a new edition of the campaign “More Bordeaux, More Colors”.
This time, the focus shifted to a multi-city B2B roadshow, bringing the diversity of Bordeaux wines to four major cities: Shanghai, Guangzhou, Beijing, and Chengdu.
Bringing Bordeaux to Life Across China
More than 400 wine professionals and distributors attended the events to experience Bordeaux’s diversity first-hand. Each stop featured immersive elements designed to elevate the guest experience and deepen awareness of the region’s wine culture.
Highlights included a digital check-in, a vineyard discovery map, and an experiential zone made up of five interactive booths.
A Colourful, Interactive Journey
Each booth represented one of the five key categories of Bordeaux wines. Designed by our team of event planners and creatives, they offered a visually striking and interactive experience, complete with live entertainment and curated tasting sessions.
To further enhance engagement, QR codes were integrated across the event — on bottles, signage, and booths. These touchpoints allowed guests to access more information and directly contact the châteaux in France, creating a bridge between Chinese professionals and Bordeaux winemakers.
A Partnership Built on Trust
We were proud to once again collaborate with the Bordeaux Wine Council on this impactful campaign. It was a pleasure to help bring their vision to life, and we look forward to supporting the continued growth of Bordeaux wines in the Chinese market.
Event Type: Multi-City Trade Roadshow
Client Type: Wine Council
Riviera Office: China
Deliverables:
Concept and Design
Setup
High-quality Production
Management
Integrated Entertainment / Hostesses
Bordeaux Wines Take Centre Stage in China
With a history spanning over 200 years, the Bordeaux region is renowned for its many appellations, representing a wide variety of climates, soils, and grape types. As a result, whether you’re looking for a supple and fruity red, an intense and luscious white, or something else entirely, there’s a Bordeaux wine for every occasion.
A New Chapter with the Bordeaux Wine Council
In partnership with the Bordeaux Wine Council, and following a successful series of intimate wine dinners across China, our team was once again invited to support a new edition of the campaign “More Bordeaux, More Colors”.
This time, the focus shifted to a multi-city B2B roadshow, bringing the diversity of Bordeaux wines to four major cities: Shanghai, Guangzhou, Beijing, and Chengdu.
Bringing Bordeaux to Life Across China
More than 400 wine professionals and distributors attended the events to experience Bordeaux’s diversity first-hand. Each stop featured immersive elements designed to elevate the guest experience and deepen awareness of the region’s wine culture.
Highlights included a digital check-in, a vineyard discovery map, and an experiential zone made up of five interactive booths.
A Colourful, Interactive Journey
Each booth represented one of the five key categories of Bordeaux wines. Designed by our team of event planners and creatives, they offered a visually striking and interactive experience, complete with live entertainment and curated tasting sessions.
To further enhance engagement, QR codes were integrated across the event — on bottles, signage, and booths. These touchpoints allowed guests to access more information and directly contact the châteaux in France, creating a bridge between Chinese professionals and Bordeaux winemakers.
A Partnership Built on Trust
We were proud to once again collaborate with the Bordeaux Wine Council on this impactful campaign. It was a pleasure to help bring their vision to life, and we look forward to supporting the continued growth of Bordeaux wines in the Chinese market.
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