Event Type: Seasonal Activation / Brand Activation

Client Type: Hotels

Riviera Office: Shanghai, Hong Kong and Singapore

Deliverables:

Creative Concept and Design

Project Management

Installation

A Legacy of Asian Hospitality

With over 100 hotels in 22 countries, Shangri-La has become a global symbol of Asian hospitality. The group draws from its Asian roots to bring diverse cultures to life in each of its properties. Every hotel reflects the soul of its city, blending authenticity with a deep respect for tradition.

From Shanghai to Asia: A Festive Concept Expands

Shangri-La launched its festive activation concept at Jing’an Shangri-La, Shanghai, in 2021. Since then, the idea has evolved into what is now known as the Shangri-La Asia Christmas Activations. This seasonal initiative has expanded across the region, allowing each hotel to reimagine the holidays with its own local flair.

Bringing Winter Magic to Life

This year, our event planning teams in Shanghai, Hong Kong, and Singapore led the transformation of key F&B spaces into festive showcases. They designed immersive environments that embraced the spirit of the season. By using traditional Christmas colours, the teams created warm, inviting atmospheres filled with elegant photo moments.

Moreover, they tailored each setup to reflect Shangri-La’s dedication to luxury, ensuring every detail balanced tradition with visual impact.

Merging Visibility with Experience

To boost both marketing exposure and F&B revenue, our teams crafted highly photogenic installations. These photo capsules quickly attracted Key Opinion Leaders (KOLs) and created buzz across social media. As a result, the spaces became not only beautiful but also strategically effective.

By fusing traditional elegance with modern design, our teams once again turned Shangri-La’s festive vision into a tangible and unforgettable experience.