EVENTS

Premier League Community Football Event

TL;DR: Event Overview

Event Type: Sports & Community Engagement

Client: Premier League (International Sports League) / Sports

Event Location: Kallang Football Hub, Singapore

Special Guests: Premier League Legends John Barnes & Joe Hart

Riviera Events’ Role: Event branding, event logistics, on-site event execution & coordination.

Key Outcomes: Branded fan experience, grassroots coaching, Southeast Asia community engagement.

Introduction: Celebrating Football and Community in Singapore

The spirit of football came alive at Kallang Football Hub, as the Premier League hosted a high-energy youth-focused event that brought together aspiring athletes, local football academies, media, and fans.

The event, which forms part of the Premier League’s global outreach and community engagement programme, was designed to inspire the next generation of players across Southeast Asia—and it delivered in every way.

Over 200 attendees gathered to take part in an unforgettable afternoon filled with football drills, meet-and-greets, and motivational sessions led by two of the game’s most recognised names: John Barnes and Joe Hart.

Premier League Legends in Action

John Barnes, the legendary Liverpool winger, and Joe Hart, former Manchester City goalkeeper, were front and centre – sharing insights, demonstrating technique, and even joining in training sessions with the young participants.

The pair’s enthusiasm and accessibility transformed the event into far more than a publicity moment; it became a true exchange of energy between professionals and grassroots players.

Event Highlights

• 200+ youth players took part in professional drills
• Premier League legends interacted directly with fans and players
• Singapore-specific branding reflected local pride
• Media presence captured key moments for regional press and content

Riviera Events’ Role

Riviera Events managed end-to-end event production, ensuring every detail of the day ran smoothly and met Premier League standards:

• Pre-event planning with local stakeholders and Premier League reps

• On-site logistics & crowd flow management

• Venue setup at Kallang Football Hub

• Custom event branding adapted to the local market

• Media and guest coordination

The brief was simple but challenging: deliver a top-tier experience with a local feel, on time, on budget, and on message. Riviera’s team worked closely with all partners to ensure that every element –from signage to session timings – was executed seamlessly. Branded pitch-side installations, cohesive signage, and smooth operations helped deliver an event that felt both elevated and accessible.

This event was all about impact. It showed how international leagues like Premier League can engage meaningfully with local communities by focusing on development, accessibility, and authentic connection.

For Riviera, it was another opportunity to demonstrate how world-class events can be highly polished, locally relevant, and emotionally resonant.

Whether you’re an international sports federation, brand, or cultural institution, activations like these set the standard for real connection. Riviera is proud to have helped shape this event, and looks forward to many more moments where sport brings people together.