EVENTS

Yandex Ads Mobile Industry Connect 2025 

TL;DR: Quick Summary

Riviera Events supported Yandex Ads in delivering a knowledge-rich, B2B-focused conference in Guangzhou, bringing together gaming and mobile advertising professionals from across Asia and Russia. Held at the Rosewood Guangzhou, the event explored growth opportunities in the Russian mobile market and introduced Yandex Ads’ latest product solutions, including UPC, iOS strategies, and in-app purchase innovations. Riviera Events event planning team in China provided venue sourcing, production, and on-site execution to ensure a seamless and professional experience. 

Introduction

With gaming apps continuing to drive digital advertising growth globally, Yandex Ads hosted Mobile Industry Connect in Guangzhou to connect developers, marketers, and ecosystem partners. Featuring expert insights, case studies, and cross-border collaboration opportunities, the event showcased how Yandex Ads is building the future of mobile advertising across borders – especially in the Russian market. 

Set against the modern backdrop of Rosewood Guangzhou, the half-day conference culminated in a cocktail networking session. Riviera Events’ event management agency in China supported end-to-end production, from venue sourcing and vendor coordination to on-site event execution. 

The Challenge: B2B Conference with a Global Lens 

Yandex Ads needed to: 

• Create a premium space for cross-market conversation between Chinese developers and Russian ad specialists.
  
• Deliver complex product presentations in a smooth and engaging format. 
• Support networking between Yandex teams and mobile gaming leaders. 

The event agenda featured high-profile speakers, multilingual transitions, and a fast-paced schedule – all requiring precise coordination and execution. 

Riviera Events’ Role: Conference Production & Event Execution Support

Pre-Event Support 

• Venue sourcing and technical feasibility checks at Rosewood Guangzhou. 
• Production planning and branding consultations. 

On-site Coordination 

• Full event execution and client servicing on the ground. 
• Coordination of AV, stage management, check-in, and guest flow. 

Programme Highlights Supported 

• Brand and business intro by Ma Jing (Yandex Ads Greater China). 
• Mobile market deep-dive by Yaping Yuan. 
• Partner insights from Appsflyer (Sam Lee). 
• Product roadmap: UPC, iOS, Retargeting Strategies with Tao Chen. 
• Ecosystem overview and success cases with Sergey Ustinov. 
• In-app purchase strategy presentation by Wendy Wan. 
• Networking cocktail with curated guest flow and catering coordination. 

The Result: Insight-Driven, Cross-Border Conversation

The event welcomed 100 attendees from across the mobile ecosystem and achieved its goals of: 

• Educating Chinese developers on advertising trends in Russia. 
• Showcasing Yandex Ads’ evolving capabilities. 
• Building relationships through both content and informal networking. 

Attendee feedback highlighted the professionalism of the setup, the clarity of the presentations, and the smooth transitions between sessions. 

Riviera Insight: What Made This Corporate Event Stand Out?

• Content First: Clear, relevant sessions tailored to an industry-savvy audience.
• Strategic Cross-Border Engagement: Bridged insights between Russian and Chinese players. 
• Smooth Execution: Bilingual coordination, tight timelines, and venue excellence.