EVENTS

MMA SMARTIES Singapore 2025 Gala Dinner & Awards Night

TL;DR (Quick Summary)

Riviera Events supported the MMA SMARTIES Singapore 2025 Gala, a vibrant evening of recognition and inspiration. With 200 top marketers in attendance, the event spotlighted the region’s best campaigns, and Riviera ensured it all ran flawlessly – from production setup to the final award.

Introduction

Big ideas deserve a big celebration, and the MMA SMARTIES Singapore 2025 Gala Dinner and Awards Ceremony delivered exactly that.

Held at the stylish JW Marriott South Beach, the evening welcomed 200 guests from leading brands, agencies, and media groups across Asia. Guests arrived to a refined and festive atmosphere, setting the stage for an evening of connection, creativity, and well-earned recognition.

The program featured an elegant, seated dinner, a high-energy LED futuristic performance, and the long-awaited reveal of the SMARTIES award winners across a range of marketing categories.

The night also introduced SMARTIES’ new sonic branding, adding a multisensory layer to the celebration. Throughout the venue, guests engaged with interactive moments like live photo sharing, adding to the social buzz and celebratory spirit. While industry leaders including Rohit Dadwal (Global Head of SMARTIES Worldwide) and Louis Wright (Regional Head of Research & Client Success Management, AMEA, Toluna) took the stage with reflections and remarks, reinforcing the community’s shared commitment to innovation and excellence.

Riviera’s Role: Production & On-Site Execution Partner

Riviera was trusted to bring the gala to life – from the smallest detail to the biggest spotlight moment.

• Event Production & Setup
  Handled the full production build, including stage design, lighting, AV, and layout planning to match the SMARTIES brand experience.
• Vendor & Partner Coordination
  Worked closely with venue teams and third-party suppliers to align schedules, streamline communication, and ensure smooth delivery.
• On-Site Show Management
  Managed program flow, guest movement, and real-time logistics throughout the night — allowing the client to focus on celebrating, not troubleshooting.