EVENTS

2021 IHG Greater China Expo

After a COVID-induced scale back on events in 2020, IHG was once again able to resume their usual Annual Roadshow this year. The exhibition showcased IHG and its brands to B2B customers, welcoming roughly 1200 guests across the four cities, Chengdu, Shanghai, Shenzhen, and Beijing. Attracting top travel and MICE organisers, the Expo allowed businesses to engage through a series of hot desks and organised meetings.

The Riviera China team helped to devise and bring to life the theme of the event, “RE:CONNECT”. As IHG and the broader hotel industry emerge from the pandemic, there is an opportunity to reset and realign with what customers really want. The Expo served to ignite that passion and reinvigorate the innate desire to travel again, reconnecting as an industry.

A range of high-quality entertainment and activities were also organised to help attendees interact and enjoy the IHG Showcase. We were proud to realise IHG’s vision as the annual roadshow made a comeback across Greater China, and we look forward to watching the company, and the overall industry, thrive as they emerge from the pandemic reinvigorated.