EVENTS

AC Milan x Emirates: A Legend Hunt Across Jakarta

Event Type: Promotional Video Production
Client Type: Sports
Event Location: Jakarta, Indonesia
Event Venue: Kota Tua – Jakarta
Event Services:
• Creative Direction & Concept Design
• Videographer & Production Support
• Full On-site Logistics & Coordination

TL;DR

Riviera Events supported AC Milan and Emirates with the production of a Jakarta promotional video featuring a “Legend Hunt.” Three Indonesian AC Milan fans followed clues across Kota Tua before discovering a surprise meeting with AC Milan legend Serginho. Riviera managed the shoot’s location scouting, logistics, scheduling, talent and crew coordination, videographer support, and on-site production.

Introduction

This summer, Riviera Events supported AC Milan and Emirates in bringing an unforgettable football experience to life in Jakarta.

Set against the historic backdrop of Kota Tua, the promotional video followed three passionate Indonesian AC Milan fans as they embarked on a city-wide “Legend Hunt.” Guided by a series of clues hidden across iconic locations, the fans revisited legendary moments and celebrated the players who have shaped AC Milan’s history.

The experience culminated in a surprise encounter with AC Milan legend Serginho – Sergio Claudio dos Santos, the club’s former left-back – creating a memorable moment for the fans and an engaging story for audiences around the world.

Riviera Events Services

Riviera Events provided end-to-end production and on-site coordination for the shoot, including location scouting, logistics management, scheduling, talent and crew coordination, videographer support, and on-the-ground production assistance. Working within a tight timeline, the team ensured the seamless execution of every stage of the experience, from the initial clue hunt to the final legend reveal.

The result was a dynamic and emotionally engaging production that connected AC Milan’s football heritage with Jakarta’s cultural landmarks, while showcasing the passion of the club’s Indonesian fan community. Riviera managed all on-site logistics and coordination, including the full setup of activities and games, ensuring every operational element ran smoothly from start to finish.

Planning an incentive programme, awards event, or multi-day corporate experience in China or across Asia?
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