EVENTS

AC Milan x Emirates Promotional Video Shoot

TL;DR: Quick Summary

AC Milan and Emirates partnered with Riviera Events for a high-profile promotional video shoot featuring four of the club’s elite players. Set against Singapore’s most iconic landmarks, the project showcased the city as a vibrant destination for global fans. Riviera Events managed everything from location scouting and scheduling to on-site production support, ensuring a smooth and impactful video shoot under a tight timeline.

Introduction: Bringing Football and Culture Together

As AC Milan and Emirates prepared to spotlight Singapore as a global travel and lifestyle destination, they needed an event partner who could assist in bringing their vision to life on the ground. With four of their top football players – Yunus Musah, Samuel Chukwueze, Alexis Saelemaekers, and Ruben Loftus-Cheek – in town for a friendly match at Singapore’s National Stadium, the video shoot offered a rare chance to merge elite sport with destination storytelling. Riviera Events was entrusted to management local production, logistics, and scheduling across some of Singapore’s most iconic locations, including: Gardens by the Bay, Merlion Park, and Lau Pa Sat.

The Challenge: Executing a High-Profile Shoot Across Multiple Locations

The high-impact video shoot needed to:

• Coordinate four international footballers across multiple busy tourist locations.
• Meet both Emirates and AC Milan’s brand standards for global content.
• Execute production seamlessly amidst public foot traffic and unpredictable weather.

Riviera’s Role as Event Partner: On-the-Ground Production Partner

Location Scouting & Scheduling

• Identified and secured ideal shoot locations with iconic visual appeal.
• Mapped efficient video shoot routes and timing.

On-Site Logisitcs & Production Support

• Provided full logistical support, including transportation and talent coordination.
• Deployed an experienced production team to oversee filming operations and ensure an efficient workflow.

Why this Project Stood Out

• Global Coordination: Collaborated with international partners and talent teams under time-sensitive conditions.
• Iconic Visuals: Filmed at Singapore’s most recognisable locations to appeal to a worldwide audience.
• Cultural Bridge: Blended sports, travel, and brand storytelling into a cohesive visual experience.