EVENTS

Saudi Ministry of Industry & Mineral Resources at Industrial Automation China 2025 

TL;DR: Quick Summary

As part of Saudi Arabia’s international outreach efforts, the Ministry of Industry and Mineral Resources participated in the Industrial Automation Exhibition China 2025 in Shanghai. Riviera Events, a leading corporate event planner in China, supported the Ministry with turnkey booth production, AV solutions, and on-site event execution. The high-profile pavilion highlighted Saudi Arabia’s industrial capabilities, investment potential, and commitment to cross-border collaboration. 

Introduction

Held at the National Exhibition and Convention Center in Shanghai, the Industrial Automation Exhibition is one of Asia’s premier trade fairs for advanced manufacturing and industrial technology. Saudi Arabia’s Ministry of Industry and Mineral Resources made a striking impression with a purpose-built exhibition booth that invited collaboration, innovation, and international dialogue. 

Partnering with Riviera Events – an experienced government and corporate event agency in China – the Ministry delivered a high-calibre experience that reflected its long-term strategic ambitions. The exhibit served not only as a visual showcase but also as a working space for investment dialogue and bilateral engagement. 

Strategic Objectives of Participation 

This high-level international appearance aimed to: 

• Promote Saudi Arabia’s industrial and mineral sectors to Chinese stakeholders and global investors. 
• Encourage foreign direct investment and showcase new opportunities for joint ventures. 
• Demonstrate commitment to international cooperation in areas such as technology, sustainability, and industrial transformation. 
• Create a platform for Saudi and Chinese companies to meet, connect, and collaborate. 
• Emphasise sustainable innovation and industrial diversification aligned with Vision 2030. 

These objectives aligned closely with Saudi Arabia’s broader goal of fostering public-private partnerships and global B2B collaboration. 

What Riviera Events Delivered 

As a trusted event production company in China, Riviera’s Shanghai-based event planning team ensured flawless execution across all aspects of the booth experience. 

Booth Fabrication & Setup 

• Managed end-to-end booth construction. 
• Oversaw fabrication, delivery, and quality control, ensuring government-standard precision and reliability. 

AV & Technology Integration 

• Delivered technical equipment installation, including multi-screen LED displays. 
• Provided audio-visual support throughout the event, ensuring smooth operation of presentations and content. 

With deep experience in trade show booth production for international brands and government entities, Riviera ensured an experience that was both technically sound and visually impactful for key moments throughout the exhibition, including: the MOU Signing Ceremony between AVIC INTL and the Saudi Industrial Center, as well as a second signing with AVIC INTL, Saudi Industrial Center, and Lanshi Superalloy.