EVENTS

Taqeef x Midea Thailand Dealer Program 2025

Event Type: B2B

Client Type: Manufacturing

Event Location: Bangkok & Pattaya, Thailand

Event Venues: Hyatt Regency Spectrum, Rajadamnern Stadium, Factory (Pattaya), Landmark Hotel

TL;DR (Quick Summary)

The 2025 Taqeef x Midea Thailand Dealer Program brought together 163 top dealers from Iraq and the UAE for an immersive five-day journey across Bangkok and Pattaya. Riviera Events managed premium welcome experiences, entertainment, on-site logistics, and client servicing throughout the program, ensuring a smooth and memorable business engagement across every touchpoint.

Introduction

From factory floor to rooftop skyline, the Taqeef x Midea Thailand Dealer Program 2025 delivered an unforgettable blend of business, culture, and hospitality. Held across five days in Bangkok and Pattaya, the program welcomed 93 dealers from Iraq and 70 from the UAE, showcasing Midea’s manufacturing strength while celebrating partnerships with carefully curated experienced.

The goal? To reward, engage, and deep connections – and the response was overwhelmingly positive.

Event Program Highlights

Welcome Dinners at Spectrum, Hyatt Regency

• Breathtaking rooftop views over Bangkok set the scene for both welcome nights.
• Guests were greeted with custom mocktails featuring sugar-printed toppers of the Taqeef brand.
• Live performances – including a drum show, violinist, and cloud dance – added atmosphere and flair.

Factory Tour – Pattaya

• Structured site visits introduced guests to Midea’s production excellence and operational scale.
• Riviera supported the visit experience with seamless on-ground coordination and guest care.

Muay Thai Night – Rajadamnern Stadium (UAE Group)

• One of the most talked-about highlights.
• Guests enjoyed VIP access and a private lounge, experiencing Thailand’s most iconic sport up close.

Riviera’s Role: Experience Management Across Multiple Cities

Riviera was trusted to deliver key moments of the program with polish and professionalism.

Event Production & Venue Setup

• End-to-end management of welcome dinners, entertainment, branding integration, and technical production.

Client Servicing & On-Site Support

• On-ground presence across all locations, supporting guest coordination and acting as liaison for activities even when not directly organized by Riviera.

Guest Experience Management

• Curated F&B selections, photo/video teams, and crowd handling delivered a premium, stress-free experience.