Event Type:
Brand Launch

Client Type:
Luxury Travel

Event Location:
Hong Kong & Shanghai, China

Event Services:
Venue Sourcing
Branding
Production
On-site Event Execution

Luxury Redefined at Sea

Explora Journeys is the luxury lifestyle ocean travel brand, part of the MSC Group, whose mission is to redefine ocean travel by offering curated journeys that blend discovery, slow travel, and cultural immersion. As a hotel on the water, designed for the modern luxury traveller, Explora Journeys delivers refined experiences at sea that are rooted in elegance, personalisation, and transformative exploration.

A Two-City Debut

Riviera Events partnered with the brand to deliver a seamless launch across Hong Kong and Shanghai. These twin events introduced its Chinese name and deepened ties with the Greater China luxury travel community.

Iconic Venues, Tailored Audiences

The Murray, Hong Kong (a Niccolo Hotel), and The Middle House, Shanghai, welcomed over 170 hand-picked guests. Morning sessions catered to top-tier media through immersive storytelling, while the afternoons brought together premium travel agents to explore the brand’s unique, experience-driven philosophy.

Leadership on Stage

Anna Nash, President of the brand, headlined the programme alongside Helen Huang, President of MSC Cruises China. Together, they joined media and trade leaders for a dynamic panel. The unveiling of the Chinese logo marked a symbolic moment of cultural connection.

Riviera’s Signature Touch

From concept to execution, Riviera Events managed venue sourcing, branding, production, and on-site delivery. The result was a polished experience aligned with the brand’s values of elegance, exploration, and exclusivity.