EVENTS

Fermentis | Craft Beer China Conference and Exhibition (CBCE) 2024 

Craft Beer China Conference and Exhibition (CBCE) stands as a beacon in the craft beer industry, drawing brewers, enthusiasts, and industry leaders from across the globe to explore the latest innovations and trends shaping the world of brewing. As Asia’s premier event for craft beer connoisseurs, CBCE offers a platform for participants to tap into new products and solutions, forge meaningful connections, and raise a pint to the art and science of brewing. 

For Fermentis, a global leader in yeast and fermentation products for beer, wine, spirits, and other fermented beverages, CBCE presented a golden opportunity to showcase their brew-tiful yeast, bacteria, and derivatives to a wider audience. Seeking to make a memorable impact at the expo, Fermentis enlisted our China-based event planning team for the second year in a row to craft an experiential trade show booth that would make a splash and ensure a lasting impression. 

Crafted to ignite curiosity and foster engagement, the Fermentis exhibition booth wasn’t just about showing off their products – it was an immersive and interactive experience. Featuring interactive displays, tasting stations, and live brewing demonstrations, the booth served up a hands-on exploration of the world of craft brewing. With two additional booths slated for the coming year, we are excited to continue assisting Fermentis in elevating its presence throughout the region and the competitive craft beer market.