Event Type: Fragrance Workshop for INFINITI Members

Client Type: Automotive

Location: Shanghai, China

Services:

Event Venue Design & Production

INFINITI: 35 Years of Luxury and Innovation

A Milestone Celebration in Shanghai

As a global luxury automotive brand, INFINITI is synonymous with craftsmanship, innovation, and a commitment to creating meaningful experiences that resonate deeply with its customers. Marking INFINITI’s 35th Anniversary and 35 years of excellence, the brand continues to redefine luxury by blending artistry with emotional engagement.

In celebration of this milestone, INFINITI hosted an exclusive Private Fragrance Masterclass at Shanghai’s prestigious Sinan Mansion. This unique gathering welcomed 20 of its most valued members for an unforgettable sensory journey. By combining luxury with personalisation, the event showcased INFINITI’s dedication to bespoke experiences and cutting-edge innovation.

A Bespoke Experience Inspired by Japanese Artistry

Carefully designed as an intimate and personalised gathering, the event allowed guests to craft their own signature perfumes. Beyond a simple fragrance workshop, this high-end experience provided a deeper emotional connection. Couples were invited to create unique scents, symbolising their personal stories. In alignment with INFINITI’s Japanese-inspired artistry, the masterclass emphasised customisation, luxury, and the power of sensory experiences.

This focus on connection ultimately transformed the workshop into a celebration of love and intimacy. INFINITI reaffirmed its dedication to building lasting customer relationships through a deeply engaging and memorable experience.

A Fusion of Creativity and Prestige

Guided by fragrance experts from Maison 21G, attendees blended premium-quality notes to create their bespoke perfumes. As a result, this hands-on experience became a true celebration of creativity and emotional resonance, with each fragrance serving as a cherished memory.

Furthermore, the choice of venue played a crucial role in elevating the event’s prestige. Nestled in the heart of Shanghai, Sinan Mansion – a perfect blend of classical and modern architecture – provided an elegant and immersive setting. In order to add even more exclusivity, Hide Kuwayama, Managing Director of INFINITI China, and Baojun Wang, Deputy Manager of Development, personally addressed the attendees. Through their speeches, they underscored the brand’s dedication to innovation, artistry, and excellence.

Crafting Unforgettable Luxury Experiences

The INFINITI 35th Anniversary Private Fragrance Masterclass exemplified how our luxury event planning services bring brands to life through creativity, precision, and meticulous attention to detail. From conceptualisation to flawless execution, our event management team in China ensured that every element aligned perfectly with INFINITI’s core values.

For brands looking to create exclusive, high-impact events, our expertise in luxury event planning guarantees exceptional experiences – tailored to perfection.