Event Type: Product Launch

Client Type: Technology

Riviera Office: Singapore

Deliverables:

Sourcing  

Management 

Roadshow Conceptualisation 

Design 

Production 

Roadshow Activation Execution (Hosts…)

Introducing Lemon 8: A Fresh New Platform

Lemon 8 is a vibrant and innovative content-sharing platform powered by ByteDance, the creators of TikTok. It brings together a community of young users to share content on diverse topics, including food, travel, fashion, and beauty. As its popularity continues to rise, the founders aimed to boost visibility in the Singapore market.

To support this goal, our event planning and management team in Singapore was brought on board to deliver an immersive, large-scale activation.

Bringing the Lemon 8 Experience to Life

Our team designed a multi-day showcase at the Marina Bay Sands (MBS) Event Plaza, aimed at engaging the public and introducing them to the Lemon 8 world. The activation successfully attracted over 6,000 physical visitors and generated more than 200,000 views online.

To capture attention, we installed a striking 700-square-metre roadshow set-up, anchored by a giant 6-metre inflatable lemon that was visible across Marina Bay. This impressive centrepiece created a bold visual identity for the brand.

A Multi-Sensory Journey

The activation included several interactive zones. Guests explored a boutique with an infinity mirror installation, played for prizes at claw machines, and relaxed at a pop-up bar. A “creator wall” also highlighted the top 50 Singaporean Lemon 8 creators, offering recognition and inspiration to aspiring users.

A Successful Launch in Singapore

We’re proud to have supported Lemon 8 in making such a vibrant debut in Singapore. This event not only introduced the brand to a wider audience but also laid the groundwork for a growing, connected community. We’re excited to follow their journey in the years to come!