EVENTS

MMA – Smarties Thailand

TL;DR (Quick Summary)

MMA SMARTIES Thailand 2025 celebrated the best in marketing innovation with an elegant gala dinner and awards ceremony. Riviera Events managed on-site logistics, supplier coordination, and production to ensure a smooth, high-impact evening for over 150 industry guests. 

Introduction

Hosted in the elegant Hyatt Regency Sukhumvit Ballroom, the MMA SMARTIES Thailand 2025 Gala Dinner & Awards Night spotlighted the most impactful marketing campaigns of the year — recognising Bronze, Silver, and Gold SMARTIES winners across a variety of categories. 

The event welcomed 150 guests from leading brands, creative agencies, and media companies. The night unfolded in a sophisticated yet festive atmosphere, featuring a curated dinner service, immersive brand elements, and dynamic entertainment. 

A high-energy LED Drum Show opened the evening, blending rhythm and light to set a celebratory tone. Adding to the impact were inspiring keynote addresses by Rohit Dadwal, Global Head of SMARTIES Worldwide, and Suchaya Hongstong, Managing Director of Toluna Thailand.  

The event also featured interactive touches such as live photo sharing and the unveiling of SMARTIES’ new sonic branding experience, making the celebration both sensory and strategic. 

Riviera’s Role

As production and logistics partner, Riviera Events supported the gala with: 

• End-to-End Event Production 

• On-Site Setup & Program Execution 

• Vendor & Supplier Coordination 

• Logistics and Flow Management 

From pre-event planning to real-time execution, Riviera’s team ensured a polished, seamless experience that reflected the prestige of the SMARTIES brand and left a lasting impression on guests.