EVENTS

Opera GX Hand SpaWN at 2025 League of Legends World Carnival

Event Type: Pop-Up

Client Type: Gaming

Event Location: Chengdu, China

Event Venue: Modern Mall, Chengdu, China

TL;DR (Quick Summary)

As the 2025 League of Legends World Championship Finals brought global attention to Chengdu, the city’s iconic Chunxi Road transformed into the League of Legends Worlds Carnival – a public celebration of gaming, creativity, and fan culture.

Opera GX joined the festivities with the Hand SpaWN activation: an immersive pop-up nail bar where visitors answered a personality quick to reveal their in-game rank and receive custom League of Legends-themed nail art.

Riviera Events provided full booth production, technical setup, and on-site operations, bringing the concept to life with eye-catching execution and flawless guest flow.

Introduction

The 2025 League of Legends Worlds Carnival turned Chengdu’s city center into a high-energy playground for fans and players alike. Taking place the weekend before the championship finals, the carnival blended local culture with global esports fandom, and Opera GX seizes the moment with a pop-up activation that rewarded dedication to the game with wearable, sharable hand art.

Guests who visited the Opera GX Hand SpaWN booth were invited to take a brief personality quiz to determine their “rank” – from Gold to Diamond to Challenger – and received a set of custom press-on nails style to match. The concept was simple but impactful: “Your hands are your greatest gaming tool. Give them the respect they deserve.”

Riviera Events’ Role: Booth Production & On-Site Execution

Booth Production & Setup

• Riviera Events event planning team in China constructed the booth based on client-provided designs, installing all technical elements including lighting, AV, and digital displays.

Themed Product Fabrication

• Our event planning team in China produced custom League of Legends-themed press-on nails and matching jewellery for all three design tiers (Gold, Diamond, Challenger).

On-site Execution

• Riviera Events managed crowd control, staff coordination, and queue flow across all three days, ensuring smooth delivery and a consistent guest experience.

The Result: A Crowd-Pulling Pop-Up in Chengdu’s Esports Capital

The Result: A Crowd-Pulling Pop-Up in Chengdu’s Esports Capital

• Attracted a large footfall throughout the carnival weekend.
• Delivered a memorable, photo-worthy experience.
• Seamless on-site management helped maintain guest flow and high satisfaction.