Event Type: Seasonal Activation

Client Type: Hotels

Riviera Office: China

Deliverables:

Concept

Design

Scenography

A Springtime Celebration in Shenzhen

Spring is in the air, and what better way to celebrate than with an Easter campaign that captures the essence of the season? That’s exactly what our event planning team in China achieved in collaboration with three hotels under the Shangri-La brand in Shenzhen.

Three Hotels, Three Unique Styles

Futian Shangri-La embraced a traditional luxury theme with classic-glam decor.
Shangri-La Shenzhen leaned into retro-elegance with a rich, timeless feel.
JEN Shenzhen stood out with a modern aesthetic and playful pop-art-chic styling.

These distinctive identities made each property the perfect backdrop for a creative seasonal activation.

A Floral and Festive Easter Experience

The campaign across all three locations featured oversized floral installations and spring-themed decor. Easter elements blended seamlessly with nods to the Chinese zodiac of the year, adding a culturally relevant twist. Each hotel displayed unique decorative features to express its own personality. Standalone rabbit figures reflected the style of each property, offering ideal photo opportunities for guests.

Though the creative direction remained unified, the tailored designs ensured a fresh and engaging experience at every venue.

Bringing Seasonal Joy to Life

Our production team in China is proud to have delivered a festive, vibrant atmosphere that welcomed the arrival of spring in style. From initial concept to final installation, we created an Easter moment to remember—filled with colour, culture, and charm.