EVENTS
Silversea China Roadshow: A Taste of Luxury Across Two Cities
Event Type:
Private Event / Roadshow
Client Type:
Luxury Travel
Event Location:
Shanghai
Event Services:
Creative Event Design
Event Production Solutions
On-site Event Execution
Event Communications
Event Venue Sourcing
Silversea doesn’t just sail the world – it brings the world to you. As part of its ongoing mission to redefine ultra-luxury cruising, the brand once again partnered with Riviera’s Shanghai team to execute its bi-annual China Roadshow. This year, the event engaged trade partners across two key cities: Beijing and Guangzhou.
Two Cities, One Vision
Held at the Mandarin Oriental Qianmen in Beijing and the Rosewood Guangzhou, the 2025 edition of the Silversea China Roadshow was more than a series of meetings. Rather, it served as a strategic showcase of elegance and excellence. At each stop, 40-50 carefully selected industry insiders gathered to preview Silversea’s newest journeys aboard its fleet of world-class cruise ships.
Curated, Not Just Organised
From concept to execution, every detail was intentional. Riviera’s event planning team led the creative direction, bespoke production, and on-site coordination. As a result, the experience captured the essence of Silversea’s brand and communicated its story in a compelling and authentic way.
The Takeaway? Connection.
In an industry where relationships are as important as destinations, this roadshow proved once again why Silversea remains a leader in luxury cruising. For the third consecutive year, Riviera brought together local expertise and global insight – reaffirming the value of experience-led partnerships.
Event Type:
Private Event / Roadshow
Client Type:
Luxury Travel
Event Location:
Shanghai
Event Services:
Creative Event Design
Event Production Solutions
On-site Event Execution
Event Communications
Event Venue Sourcing
Silversea doesn’t just sail the world – it brings the world to you. As part of its ongoing mission to redefine ultra-luxury cruising, the brand once again partnered with Riviera’s Shanghai team to execute its bi-annual China Roadshow. This year, the event engaged trade partners across two key cities: Beijing and Guangzhou.
Two Cities, One Vision
Held at the Mandarin Oriental Qianmen in Beijing and the Rosewood Guangzhou, the 2025 edition of the Silversea China Roadshow was more than a series of meetings. Rather, it served as a strategic showcase of elegance and excellence. At each stop, 40-50 carefully selected industry insiders gathered to preview Silversea’s newest journeys aboard its fleet of world-class cruise ships.
Curated, Not Just Organised
From concept to execution, every detail was intentional. Riviera’s event planning team led the creative direction, bespoke production, and on-site coordination. As a result, the experience captured the essence of Silversea’s brand and communicated its story in a compelling and authentic way.
The Takeaway? Connection.
In an industry where relationships are as important as destinations, this roadshow proved once again why Silversea remains a leader in luxury cruising. For the third consecutive year, Riviera brought together local expertise and global insight – reaffirming the value of experience-led partnerships.
Contact Us
Our event planning teams in China, Thailand and Singapore are dedicated to making your corporate event a success.
Contact us today to discuss your event objectives and let us create a tailored solution that exceeds your expectations.
– Nearly 20 years of event planning expertise.
– Providing a full range of event solutions from creative conception to execution.
– Regional teams with deep cultural and market insights.
Let us bring your next event to life!
