EVENTS
Silversea Greater China Roadshow 2023
Event Type: Networking, Business
Client Type: Tourism
Riviera Office: Shanghai, China
Deliverables:
Production
Venue Sourcing
Silversea’s Elegant Voyage Through Greater China
In the world of luxury cruising, few names shine as brightly as Silversea. Known for its extraordinary itineraries, the brand recently launched a roadshow to connect with travel agencies across Greater China. Hosted by Silversea Asia Pacific, the journey brought industry professionals together for a memorable exchange of ideas and inspiration.
Our Riviera Events team in Shanghai proudly supported the experience. We managed venue sourcing, production, and on-site coordination with precision.
Three Cities, Three Distinct Experiences
The roadshow visited three vibrant cities, each offering its own character.
In Beijing, the elegant Hetang Palace welcomed guests with warmth and charm. In Shanghai, the scenic Sun Chateau provided stunning views of the Huangpu River and the International Cruise Terminal. And in Hong Kong, Madame Fu impressed with a refined dining experience that blended local culture with luxury.
The Silversea Greater China Roadshow successfully combined global brand vision with the unique charm of each destination, creating a cohesive experience across the region.
Leadership and Local Culture Take Centre Stage
Silversea’s top leadership added weight to each event.
Barbara Muckermann, President and CEO; Massimo Brancaleoni, SVP Global Sales; and Adam Radwanski, Managing Director for Asia Pacific, shared stories of exploration and luxury. Their presence brought energy and insight to the evenings.
Moreover, each location featured local culinary highlights, reinforcing Silversea’s commitment to authentic, immersive travel experiences.
Turning Vision Into Reality
From start to finish, our event planning team in China brought Silversea’s vision to life. We secured striking venues, handled all technical production, and ensured smooth logistics. Every detail supported the brand’s identity and high standards.
This roadshow was more than a series of events. It marked a key chapter in Silversea’s expansion in Greater China. The journey deepened partnerships and strengthened the brand’s position as a leader in luxury cruising.
As Silversea prepares for its upcoming polar expeditions, we’re proud to support the next inspiring chapter of their story.
Event Type: Networking, Business
Client Type: Tourism
Riviera Office: Shanghai, China
Deliverables:
Production
Venue Sourcing
Silversea’s Elegant Voyage Through Greater China
In the world of luxury cruising, few names shine as brightly as Silversea. Known for its extraordinary itineraries, the brand recently launched a roadshow to connect with travel agencies across Greater China. Hosted by Silversea Asia Pacific, the journey brought industry professionals together for a memorable exchange of ideas and inspiration.
Our Riviera Events team in Shanghai proudly supported the experience. We managed venue sourcing, production, and on-site coordination with precision.
Three Cities, Three Distinct Experiences
The roadshow visited three vibrant cities, each offering its own character.
In Beijing, the elegant Hetang Palace welcomed guests with warmth and charm. In Shanghai, the scenic Sun Chateau provided stunning views of the Huangpu River and the International Cruise Terminal. And in Hong Kong, Madame Fu impressed with a refined dining experience that blended local culture with luxury.
The Silversea Greater China Roadshow successfully combined global brand vision with the unique charm of each destination, creating a cohesive experience across the region.
Leadership and Local Culture Take Centre Stage
Silversea’s top leadership added weight to each event.
Barbara Muckermann, President and CEO; Massimo Brancaleoni, SVP Global Sales; and Adam Radwanski, Managing Director for Asia Pacific, shared stories of exploration and luxury. Their presence brought energy and insight to the evenings.
Moreover, each location featured local culinary highlights, reinforcing Silversea’s commitment to authentic, immersive travel experiences.
Turning Vision Into Reality
From start to finish, our event planning team in China brought Silversea’s vision to life. We secured striking venues, handled all technical production, and ensured smooth logistics. Every detail supported the brand’s identity and high standards.
This roadshow was more than a series of events. It marked a key chapter in Silversea’s expansion in Greater China. The journey deepened partnerships and strengthened the brand’s position as a leader in luxury cruising.
As Silversea prepares for its upcoming polar expeditions, we’re proud to support the next inspiring chapter of their story.
Contact Us
Our event planning teams in China, Thailand and Singapore are dedicated to making your corporate event a success.
Contact us today to discuss your event objectives and let us create a tailored solution that exceeds your expectations.
– Nearly 20 years of event planning expertise.
– Providing a full range of event solutions from creative conception to execution.
– Regional teams with deep cultural and market insights.
Let us bring your next event to life!
