TRENDS

Unlocking CBRE Forum: A Case Study

At Riviera Events, we stay attuned to emerging trends that can elevate events and brand activations. Increasingly, brands are returning to immersive live experiences while still integrating virtual elements. As safety restrictions continue to shape the industry, designers must adapt by creating smaller, more tailored formats combined with crowd management strategies. Moving forward, many live events will continue to feature hybrid or fully online components.

Maricell Villarroel, Director of Operations at Riviera Events

For the first time in its history, the CBRE Forum went fully online and reached more than 4,000 participants. The event featured senior executives and industry leaders who shared insights through keynote speeches, panel discussions, and breakout sessions. Topics covered included current market challenges and the opportunities expected in the next decade.

Key Messages

Adapting spaces to reflect new thinking

Connecting with customers in new ways

Discovering the best investments to help you grow

Objectives

• Create the first-ever 360-degree CBRE conference experience.

• Deliver themes in an engaging, interactive way while highlighting future industry trends.

• Immerse participants in an intuitive digital journey from start to finish.

• Strengthen CBRE’s position as a thought leader and industry pioneer.

Strategy and Execution

Our strategy focused on pre-event campaigns to boost attendance and raise awareness while ensuring a seamless guest journey throughout the experience.

Riviera’s Deliverables:

• Concept development

• Design and production

• Video shooting and editing

• Mini-site build

• Global live broadcasting

• Pre-recorded content

To enhance engagement, we incorporated interactive features like virtual coffee breaks, live surveys, and real-time comments.

Visual Identity and Messaging

Riviera’s design team developed the visual identity and crafted all visual assets, blending CBRE’s brand DNA with the event’s core messages. We created the bilingual slogan, “New Decade, New Cycle,” which served as the unifying theme. The premium aesthetic reflected CBRE’s forward-looking brand and high standards.

Advanced Technology Integration

We combined traditional production with advanced digital solutions to deliver a dynamic viewing experience. The event utilised green screen technology, graphic overlays, animations, and a virtual 3D environment. To enhance realism, additional lighting simulated the virtual set, creating a polished, high-end visual presentation. Multiple camera angles and frequent scene changes kept the broadcast engaging.

Riviera managed all video shooting and post-production to ensure a seamless final product.

Mini-Site Development

In collaboration with trusted partners, we built the event’s mini-site from scratch. This fully integrated platform handled registrations, hosted the live event, provided information, featured live comments, and offered virtual coffee lounges. We embedded one of the industry’s top webcasting platforms, complete with data tracking capabilities. Guests could also select different soundtracks in breakout rooms while viewing real-time slide transitions.

To ensure smooth performance both inside and outside China’s Great Firewall, we optimised the backend and hosted the site in Hong Kong.

Key Results

4,189 viewers attended the virtual event live.

40,000+ replays of the main session occurred post-event.

20,000+ replays of breakout sessions followed.

Looking to host a hybrid or virtual event? Get in touch with the team today at inquiry@rivieraevents.com