TRENDS

Unlocking CBRE Forum: A Case Study

At Riviera Events, we’ve got our fingers on the pulse when it comes to identifying the latest trends that can truly make an impact and transform your event or brand activation.

“After pivoting into virtual or hybrid, we see more and more brands emerging into pure live creative and mindful experiences as leading brands and customers crave immersive, engaging, experiential events featuring high-quality social media-worthy content. With safety restrictions continuing to impact the events industry, designers are tasked with the challenge of creating smaller, more tailored event formats and strict crowd management plans. This is something we will continue to experience in the long run, and many live events will continue to feature an online component to them.”

Maricell Villarroel, Director of Operations at Riviera Events

Take a look at what we did for the CBRE Forum, which went online for the first time in history and broadcast to over 4,000 people. Featuring a number of high-profile senior executives from the company and wider industry, a wide range of topics were covered through keynote speeches, panel discussions, and breakout sessions that explored the opportunities available in today’s challenging market, and what is to come in the next decade.

Key Messages

Adapting spaces to reflect new thinking

Connecting with customers in new ways

Discovering the best investments to help you grow

Objectives

Create the first-ever 360-degree CBRE conference.

Deliver themes in an engaging and interactive way, and share what is to come for the industry in the next decade.

Immerse guests in an intuitive digital journey from start to finish.

Position CBRE as a thought leader and pioneer within the industry.

Strategy

Our strategy was to provide a complete pre-event campaign to increase attendance and raise awareness of the event to provide an intuitive and seamless guest journey as they navigated through the experience.

Riviera’s Deliverables

Concept

Design and Production

Video Shooting and Editing Support

Mini-site Build

Global Live Broadcasting

Pre-recorded Content

We also incorporated intelligent solutions that encouraged guest participation and engagement, such as a virtual coffee feature, live surveys and real-time commenting.

Concept & Design

Riviera’s in-house design team crafted the visual identity and a suite of visual assets that leveraged both brand DNA and the key messages that CBRE wanted to deliver.

We helped develop the slogan, “New Decade, New Cycle” both in English and Chinese, which became the overarching theme for the virtual event and produced unified content that echoed the concept.

The premium aesthetic across all areas of the event reflected the future-focused brand and was in-line with the quality and prestigious reputation that CBRE upholds.

Technology

A combination of traditional setup and digital solutions were used to create an impactful and engaging experience for viewers, with multiple facets to the virtual event. We leveraged a green screen studio, graphic overlays, animation and a virtual 3D environment to bring the event to life. To ensure a high-quality visual and a ‘real’ feel, we used additional lighting in the studio to mimic the 3D virtual environment that was projected onto the green screen to ensure a more premium and quality aesthetic.

The viewing experience was engaging and featured multiple camera angles, dynamic content and regular switching of environments and backdrops.

Riviera assisted with shooting all the video content and postproduction.

Mini-Site Execution

Working with our trusted partners we developed a mini-site for the virtual event to be hosted on, from scratch. It was a fully integrated site that processed registrations, hosted the event, acted as a portal of information for guests, provided a welcome experience prior to the start of the event, had a live comments section and virtual coffee feature. We integrated one of the best webcasting platforms into the mini-site that also had data tracking capabilities for the client. Guests could choose from different soundtracks in the breakout rooms and had full view of the real-time slides switching.

Riviera was faced with the challenge of optimising the site to ensure that it worked both inside and outside the great firewall. This was achieved by streamlining the backend to ensure the performance of the site was fast and by hosting the site in Hong Kong.

Key Results

The mini-site attracted a total of 4,189 viewers for the virtual event.

Over 40,000 replays of the main session took place after the virtual event.

Over 20,000 replays of the breakout sessions took place after the virtual event.

Looking to host a hybrid or virtual event? Get in touch with the team today at [email protected]