Barefoot China Launch

Barefoot Wines have officially partnered with Summergate Fine Wine and Spirits and arrived in Chinese mainland, kicking off their exciting new expansion with a colourful and dynamic launch event.

The occasion also served as an opportunity for the brand to showcase their products to the Chinese market and get mouths talking on social media.

Around 200 guests were invited to the event, including VIP clients, prospective clients, the media, and key influencers.

They were treated to four amazing booths inspired by and showcasing Barefoot’s new-to-market products: the warm and inviting peach scented Moscato, the serene and relaxing blueberry themed Merlot, the apple and ocean-inspired Chardonnay, and the celebrative and nostalgic Cabernet Sauvignon.

When not enjoying the tastes and sights of these four showcase booths, guests were entertained with show-stopping performances from fluorescent graffiti artists to the rainbow Barefoot social sommelier, a ‘Colourful in the Dark’ LED light show, and a Drama Street dance pop-up show.

Barefoot Wine has entered the Chinese market with a bang! Our Shanghai team were delighted to provide support with the creative concept, production of the event, and provision of the entertainment.

We look forward to seeing Barefoot’s next step and are proud to have delivered a colourful entrance to the Chinese market.