CIVB Exclusive Showcase 2023 – Shanghai & Beijing

Event Type: Trade, Roadshow

Client Type: Food and Beverage, Wine

Riviera Office:

Shanghai, China


Graphic Design

Event Production Solutions

Onsite Event Execution

Event Communications

Event Management

Event Production

Conseil Interprofessionel du Vin de Bordeaux (CIVB), often referred to as the Bordeaux Wine Council, stands as the guardian of Bordeaux’s wine heritage, deeply rooted in the world of viticulture and winemaking. For over a century, CIVB has been a steadfast protector of Bordeaux’s winemaking traditions and a fervent promoter of its world-renowned wines.

In a remarkable two-stop event, the CIVB Roadshow 2023 transported the allure of Bordeaux’s wines and culinary delights from France to China, making its mark in both Shanghai and Beijing. This event not only celebrated Bordeaux’s rich heritage but also reflected the growing appreciation for its exceptional products within China’s borders.

The CIVB Roadshow served as an immersive journey into the heart of Bordeaux’s finest offerings, drawing 400-500 attendees in each city. Enthusiasts of wine and culinary arts savoured the opportunity to explore the diverse terroirs, with each glass narrating a tale of unwavering passion and artistry.

Our event planning team’s role extended beyond logistics; we were committed to ensuring that both Shanghai and Beijing experienced flawlessly executed events. The showcase achieved its objectives of generating leads and elevating brand influence and, as the curtain fell on the CIVB Roadshow 2023, left an indelible mark, strengthening the bonds between Bordeaux’s wine and the people of China.