Event Type: Launch Party

Client Type: Sports

Riviera Office: Beijing, China

Deliverables:

Creative Design

Event Production Solutions

On-site Event Execution

Premier League’s Beijing Office Opening Celebration

As the world’s most popular football league, the Premier League has long connected with Chinese fans and local football institutions. To further strengthen this bond, the Premier League celebrated a key milestone: the official opening of their new Beijing office. This new base will enhance fan engagement and deepen collaborations with Chinese authorities and stakeholders at all levels.

Renewing Partnerships at the China World Hotel

The first part of the celebration took place at the China World Hotel. Here, the Premier League renewed its partnership with the Chinese Football Association by signing a new Memorandum of Understanding (MOU). The event featured remarks from Paul Molnar, Chief Media Officer of the Premier League, and President Song of the Chinese Football Association. It also included a star-studded panel with Premier League legends Michael Owen, Nemanja Vidic, and Sun Jihai, along with CSL coach Wang Dongni.

Promoting Football at Grassroots Level

After the MOU signing, the Premier League continued its commitment to community efforts with a Premier Skills Coach Showcase at the Workers’ Stadium. The event, part of a four-day Coach Development course, featured practical sessions for 35 grassroots coaches. Coaches from Leicester City, Manchester United, Tottenham Hotspur, and Wolverhampton Wanderers led the sessions. Over 80 local schoolchildren participated, demonstrating the significant impact of football education on grassroots development.

A Memorable Milestone

It was an honour for our team in China to support the Premier League in marking this milestone. From creative design to seamless event execution across multiple venues, we ensured every detail aligned with the Premier League’s vision. As the league strengthens its presence in China, we are excited to be part of this ongoing journey, bringing Premier League football closer to local fans and nurturing future talent.